Apple Revolution

An apple a day…Revolution in Apple Business in Pune

Client: M/s Prakash Motiram
Location: Gultekadi Market Yard, Pune
Produce: Shimla & Kasmir Apples, Pears, Imported Fruits


The client was a large scale wholesaler mainly in apples, which were stocked in conventional ammonia-based cold storages, 40 km away on the outskirts of Pune. The client had to pass heavy city traffic to reach the cold storage locations and take fruits based on daily selling projections. These projections often proved to be incorrect thus leading to the perishing of a large quantity
of quality fruits.


AgroRipe suggested a modular cold storage of 10 to 20 metric ton capacity to avoid the wastage of fruits, efforts and money in transporting and keeping them back into conventional cold storage. Initially they were ready to build 2 tier 2 cold rooms at their existing workplace. AgroRipe customized them in oblong and semi circular shape with full space optimization. The project was executed in 2010. By 2011 another 2 tier 2 chambers were added. In addition to the client’s progress and prosperity this proved to be a major revolution in apple business in Pune.